01 / CHALLENGE
Fashion eCommerce needs high-quality visual content delivered consistently across production cycles, with multiple teams and suppliers involved.
MARKETING / ECOMMERCE / CREATIVE STRATEGY — ECUADOR
Ideas. Style.
Impact.
I connect creative thinking with commercial goals to build stronger digital experiences for fashion and retail brands.
EXPLORE MY WORK ↗
Photography from my existing creative portfolio. Project images remain hosted on my original site.
CREATIVE THINKING ✳ ECOMMERCE CONTENT ✳ BRAND CONSISTENCY ✳ MARKETING STRATEGY ✳ CONSUMER INSIGHT ✳
Selected work.
A selection of projects connecting visual storytelling, content production and digital retail experiences.
01 / ECOMMERCE CONTENTRETAIL CONTENT / VISUAL STRATEGY
Consistency is a strategy.
Developing coherent product imagery through styling guidelines, production coordination and visual standards designed for the digital shopping experience.
CREATIVE PRODUCTION / CONTENT
From concept to content.
Coordinating fashion photography, talent, schedules and final image selection to bring brand concepts into commercial digital content.
02 / CREATIVE OPERATIONS
03 / BRAND STORYTELLINGCONTENT / BRAND IDENTITY
Visuals with a purpose.
Translating brand identity into styling decisions, visual language and customer-facing imagery. A creative approach informed by retail context.
FEATURED CASE STUDY / DEPRATI
Making creative
production work better.
An operational perspective on fashion content: building consistent output while coordinating people, schedules and visual standards.
02 / CONTRIBUTION
Supported planning and coordination, styling direction, casting, production timelines, visual guidelines and final image selection.
03 / OUTCOME
My marketing CV reports a reduction in project delivery time through workflow improvements. The measurement period and individual attribution still need verification before publication as a confirmed KPI.
25%*
*Reduction in delivery time reported in a prior CV; pending validation of baseline, dates and attribution. This is not a sales or conversion claim.
A LITTLE ABOUT ME
Hi, I'm
Lola.
I'm a marketing professional with a background in fashion styling and eCommerce content production. My work lives at the intersection of creative execution, brand consistency and commercial thinking.
After years in fashion retail, I'm expanding my practice toward marketing strategy, consumer insights and business analytics.
Based in Guayaquil, Ecuador · Open to international opportunities.
WHAT I BRING TO THE TABLE
- 01 — eCommerce content & visual storytelling
- 02 — Creative production & cross-functional coordination
- 03 — Brand consistency & styling guidelines
- 04 — Marketing foundations & consumer thinking
- 05 — Business intelligence & data science education
EDUCATION
- Master's — Business Intelligence & Data Science · UEES
- Bachelor's — Marketing · ECOTEC
- Fashion Design Technology · Eurodiseño
Analytics project case studies will be added as completed, with methods and data sources clearly documented.